As our Group has grown and diversified, we needed a common North Star to guide our actions and create impact.
Today, we proudly share the Purpose that unites us:
“We imagine better ways to serve a world in motion”.
More than a statement, our Purpose embodies our uniqueness and why we do what we do - fueled by our roots and strengthened by our expertise across shipping, logistics and medias.
With this Purpose as our compass, we are shaping the future of global trade, forging new paths, and pushing boundaries to serve an ever-changing world.
Rodolphe Saadé
Chairman and CEO
of CMA CGM Group
Our Purpose: the why behind everything we do
Our Purpose: the why
behind everything we do
At CMA CGM, Purpose is more than a statement—it's our driving force.
It's not just about what we do or where we're headed, but why we exist.
It unites us, giving meaning to our actions and guiding our ambitions.
Beyond business: a shared commitment
Moving goods, innovating in logistics, pioneering new medias—these are means to a greater end. Our Purpose transcends daily tasks, shaping our vision and aligning us with something bigger than ourselves. It's the force that pushes us forward, even in times of change. It binds us as a global team, directing our efforts toward a shared vision.
Our North Star
Our North
Star
Purpose is our guiding light, keeping us on course despite challenges.
It's what connects every employee, every decision, and every initiative to a shared ambition of impact and legacy.
Our Purpose
We imagine better ways
to serve a world in motion
Our four guiding principles
We have articulated four guiding principles, in line with our values. They are strengths that define us and empower us to accomplish great things. They shape how we collaborate within teams, engage with clients, and partner with providers. They inspire each of us to strive for exemplarity.
They are non-negotiable, across every location, activity and entity throughout the Group.
Our four guiding
Principles
1
Forever Bold
We were born to dare and to build. Our original ambition remains our driving force – a precious legacy and our greatest source of energy.
At CMA CGM, being bold means challenging the status quo, taking nothing for granted. It means thinking big and acting swiftly, because our industries demand agility.
We create our own opportunities. With imagination and the world as our playground, we drive innovation and embrace technology to address the logistical and environmental challenges of tomorrow.
2
Faster, higher, better
Hard work and tenacity: that is our ethos. Reliability, added value, enhanced sustainability, and integrated solutions:
We always strive for improvement. We measure efficiency in time saved for our clients, our teams, and our Group.
Our journey is proof that nothing great is ever achieved easily. Every one of us gives our work our all because we know that effort pays off.
We hold ourselves to the highest standards, driven by confidence in our ability to push boundaries.
3
Where there
is a will,
there is a way
We are an unwavering partner for the long haul — equally committed in times of success and challenge.
Always present, we are here to support and guide. To serve is our pride.
When the unexpected arises, we adapt. And when the way forward seems impossible, we take initiatives and innovate to create one, because our work is essential. Transporting. Delivering. Informing. Being useful. By linking economies, cultures, and societies, we enable people to connect and grow. This is our greatest responsibility.
4
A sense of family
We are a global Group deeply connected to our history. Our roots inspire us just as much as our dreams.
What unites us, across our diversity, are the shared values we uphold. Humility and loyalty are our foundation. At CMA CGM, there is a place for everyone and support for those who need it.
Because we commit to the next generations, we open more sustainable ways to preserve our planet and the lives it sustains.